Users of your website can subscribe new content on your website or property listings added. RSS is a phenomenon spreading across the world and will be a key communication tool in the future.

Use this feature to add automatically updated blogs or feeds of listings to your agency facebook page, and your agents can create their own syndication feeds for use on their own social media promotional initiatives.

What is RSS?

RSS stands for "Really Simple Syndication". It is a way to easily distribute a list of headlines, update notices, and sometimes content to a wide number of people. It is used by computer programs that organize those headlines and notices for easy reading.

How can RSS benefit Real Estate agencies and agents?

The RSS feed format is a widely accepted standard for syndicating and broadcasting lists of internet resources.

Facebook, for example, allows you to import a blog onto your own facebook page, so that anyone who is a friend of your agency can see blog posts or property listings on their own facebook pages. These, in turn, are visible to their friends - thereby creating a large social network of potential buyers and vendors.

Individual agents can also use property RSS feeds to easily update their facebook pages with their latest property listings and sales on their Facebook pages.

Webfront makes creating these feeds simple, straightforward and fast.

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