Having established itself as the agency to be in Melbourne, Fletchers needed a website that could be maintained by their marketing team quickly and easily.

The Brief

Since Fletchers inception in 1919, the face of real estate has changed remarkably. Fletchers has evolved accordingly, embracing new technology and communications systems, a state-of-the-art integrated database and a strong focus on customer service. As pioneers in many of these areas, Fletchers are well respected in the real estate industry.

Fletchers are one of campaigntrack's flagship clients in the Melbourne real estate market, so we were eager to work with them to create a scalable web presence that would serve Fletchers' growing business.

In 2010, our website for Fletchers won the Real Estate Institute of Victoria Website of the Year 2010.

Noteworthy Features

Fletchers are known for their meticulously well-crafted property marketing campaigns, and the Fletchers website reflects this.

• Realtime Property Alerts
  Unlike competing systems requiring cumbersome user logins and account management, the Fletchers 'Find me a place' alerts system allows visitors to quickly subscribe and unsubscribe from receiving notifications about properties that match their search criteria.
• campaigntrack Integration
  Whenever Fletchers update their OFI calendar, auction dates or print advertising, their website is automatically updated too, thanks to campaigntrack's seamless integration.
• Multilingual Functionality
  The Fletchers website features automated translation to several languages, and reflects their ongoing commitment to marketing properties to the wides possible international audience.